5 STEPS TO MAKE YOUR PRODUCT LOOK MORE APPEALING IN AN ONLINE STORE

I have started selling online since 2013 and experimented in selling on online marketplaces, drop-shipping and a dedicated online store. And I found some key steps that would improve your online presence, build trust with your customers and increase sales.

1- Picture consistency

Products will be shown on the page based on the category, so make note of the way the first picture is displayed. For example, if you are selling shoes, it makes a difference when all the shoes were shot and cropped at the same distant giving it that visual appeal.

Good consistent example

Inconsistent example


From the first glance, you can notice the difference in the impression it gives and the trust it builds.

2- Right angle

Remember that the customer does not get to choose the angle they see the products, you do. And in this case you must follow certain rules of thumb when shooting products.

Example shoes:

3- Lighting, Lighting, Lighting

Investing in good lighting equipment will definitely return back on your investment in multiple folds, the life span of the product is long, easy to use and makes your product stands out.

Example:

4- Clean-up (retouching)

Assuming you got the right picture, in the right angle and with the right lighting, you would still need to work on the retouching to make your products stand out:

Example:

Assuming you got the right picture, in the right angle and with the right lighting, you would still need to work on the retouching to make your products stand out: Such actions require someone who is well practiced in this field and I wouldn’t recommend going through the whole 9 yards of learning editing and photoshop, it will take a very long time and risk your chance of having your products online and in time. The solution is to simply outsource it to any editing service provider who is available online, the pictures would be uploaded via the cloud, edited and uploaded back again for you to download. Try out different service providers with small quantities until you find the one that you are comfortable with.

PRO TIP: you can negotiate a lower price if you are editing in bulk.

5- Truthful description

Assuming you got the right picture, in the right angle and with the right lighting, you would still need to work on the retouching to make your products stand out: Such actions require someone who is well practiced in this field and I wouldn’t recommend going through the whole 9 yards of learning editing and photoshop, it will take a very long time and risk your chance of having your products online and in time. The solution is to simply outsource it to any editing service provider who is available online, the pictures would be uploaded via the cloud, edited and uploaded back again for you to download. Try out different service providers with small quantities until you find the one that you are comfortable with.

In an online setup you do not have the luxury of having a salesman to convince your customer with the product, instead you display the product, mention what it does and they get to decide whether it is worth their money or not.

You must be honest in mentioning the facts about the products, dimensions, material, lifespan and not lure them with false information just to make a sale.

Example:

This product is 40,000 and I believe that it deserves more than one bullet point and 3 words overview description.

Good example:

Despite the product having much lower price compared to the first example, but the detailed description gave the customer a better understanding of the product and built more trust in making the decision to purchase.

Conclusion

Selling online is the future and just like any other business, it is a journey of continuous learning. I have tried to narrow down the important factors that was able to impact my online sales, and these steps can be applied to online selling whether done on an online marketplace, online store or an app.

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